Klaviyo automation • email copywriting • design
This automated flow starts after a customer places an order. The goal is to keep the relationship going after the sale by welcoming new customers, recognizing returning customers, encouraging product use, and driving repeat purchases.
The flow changes based on whether someone is a new or returning customer, and for new customers, whether the purchase was a gift. This keeps the emails more relevant than sending everyone the same sequence.
Each email features a TableTopics conversation card as a visual reminder of the product and what the brand is all about.
Flow Structure
Welcome to better conversations
An immediate thank-you after purchase that includes a question to determine which path they enter. When the customer clicks a button, they’re taken to a relevant landing page, which adds a tag in Klaviyo and triggers the appropriate flow branch.
Make the most of every question
A follow-up email with six simple tips for getting more out of the TableTopics deck and making it easier to start meaningful conversations
It’s great to see you again
A message that acknowledges an existing customer and reinforces their connection to the TableTopics mission
Never get caught without a great gift again
A reminder that there’s always another gift occasion around the corner, with multi-deck savings and the TableTopics gift guide to make choosing gifts easier
