content strategy • copywriting • multi-channel design
This campaign promoted TableTopics’ Phone Away Bag along with Family, Family Conversation Pack, Kids Conversation Pack, and Placemats. The goal was to encourage families to make screen-free dinners a regular habit. The campaign first highlighted the benefits of sharing meals and having conversations as a family, then introduced the products as an easy way to make that happen.
Email – Editorial-First Version
Focused on the benefits of family dinners and conversation, with practical tips before introducing the Phone Away Bag offer
Landing Page
Closely followed the email messaging and structure, giving customers a seamless experience when they clicked through
Homepage Banner
Gave people who landed directly on the site an opportunity to learn about the offer
Email – Offer-First Version
A more direct, product-focused version of the campaign that led with the three free-gift offers
